Oticon’s sound processing platforms Polaris™ and Polaris R™ are designed to deliver an improved version BrainHearing™ with more powerful chipsets and sound processing algorithms. With so much scientific research pointing out the links between cognition, dementia, and better hearing, reducing "effortful listening" has now become a general goal of most hearing aid manufacturers. The idea is if you can conserve brainpower via easier listening and speech processing, you'll have more available resources for other cognitive activities-like formulating your own thoughts and word choices-while reducing mental fatigue. One major goal of BrainHearing is to support the way the brain makes sense of sound, allowing you to listen with less effort. This engineering philosophy would prove to be a trendsetter for the hearing industry. Velox introduced a number of proprietary sound processing algorithms designed to deliver BrainHearing™, an engineering philosophy introduced in 2014 designed to “support your brain by giving it the conditions it needs to create meaning from sound-instead of overloading it by turning up the volume.” In 2016, Oticon launched the groundbreaking Velox technology platform, which powered the best-selling Opn and Opn S hearing aids. Oticon has done extensive research at its Centre for Applied Audiology Research and Eriksholm Research Centre in Denmark on how the brain processes sound.
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